Instagram is just a mobile app that enables users to instantly take and/or upload photos and quickly edit them utilizing a unique set of filters and a branded tilt-shift feature (3-D effect) that sets them independent of the rest. It’s flourished in popularity faster than every other mobile app and is probably the reason why anyone standing in line next for your requirements at Starbucks is taking a picture of the pastry case for no apparent reason. Instagram is addictive and it includes a whole nation of iPhone and Android users hooked. And where the public goes, your company should follow.
If you’re who owns your company and/or anyone accountable for branding and social media, you ought to be privy to the 6 Reasons Instagram is ideal for your company:
1. Instagram is Instantaneous
There’s no holding out until you reunite to your house or office to take full advantageous asset of Instagram for brand building. Using your iPhone or Android, you snap the photo, edit, upload, add an opinion (remember to #hashtag keywords), and share from your own brand’s profile within seconds.
2. No Duplicate Accounts Needed
Unlike Facebook and Google+ where you’re required to set up a lengthy personal profile one which just create a brand page instagram stats followers, you are permitted to jump right in as a brand on Instagram without the consequence. It’s a simple enough create process.
3. Everyone Comes with an Inner-Photographer
Many business owners are in a loss in regards to using social networks to develop their customer base for the absolute most part because they do not have an easy method with words or learn how to hone their creative juices for content marketing. But everyone likes taking photos and let’s be honest – almost each one of us is like we have a skill behind the camera. While darkroom results often prove otherwise, the ease and foolproof editing of Instagram will in fact turn you to the Herb Ritts of one’s product/service content marketing.
4. It Makes Your Brand Look Interesting
This really is the best thing about using Instagram to showcase your product/service. Instagram filters make office supply suppliers, garbage removal services, and even internet marketers look cool. Use Instagram to show off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to brands in a way that no other sharing network has had the opportunity to perform thus far.
5. Develop a Location Page for Your Business
Google Places and the new Google+ Local Pages for businesses have proven the importance of having a physical location attached with your brand’s online presence. Instagram’s integration with the Foursquare location database enables you to Geotag the place the photo was taken from (i.e. your place of business) allowing it to be added to the place page on Instagram. If users are browsing photos based on location and see something of yours that appeals in their mind within their area, you might have a fresh customer. If a location isn’t listed, you can add your company to the Instagram/Foursquare database.
6. It’s Easier to have Followers
Because you can’t post links on Instagram, the public won’t feel like they are being bombarded with SPAM when following your brand account. If you frequently post interesting images that feature your product service on Instagram, clients are more likely to follow you there than on every other Social Network. It is likely to be easier for you really to build brand recognition with a larger fan base. Because Instagram easily links to your Facebook and Twitter accounts, it will help those social networks grow for you personally as well. Exactly the same rules of social network marketing apply though – interact with (comment and “like”) and follow your customers FIRST. On Instagram, they actually follow back.