It’s no real surprise that social media has changed into a powerful marketing strategy of its own. Entities including international corporations to local businesses all have a presence on multiple social media platforms. The viral nature of social media makes it the quickest way to promote content and promulgate information. With over 4.2 billion people accessing social media on mobile phones, it is essential for businesses to market valuable and breathtaking content. 2014 is the year of the mobile wallet – a strong and advanced direct marketing channel that can help businesses generate new leads, gain more traffic, and increase customer loyalty.

What’s Mobile Wallet?

It’s a credit card applicatoin where all payment and nonpayment wallet content that may be stored, organised, and accessed on smart phones. Customers mobile wallet marketing put their loyalty cards and coupons to their mobile wallet and the technology solves the remaining portion of the equation. As customers approach stores, relevant information automatically appears on the phone’s lock screen and provides them with one-swipe access to the relevant mobile pass. This provides great value and convenience for consumers and helps drive in-store traffic for businesses. To put it simply, a portable wallet allows for personal interactions with customers that helps businesses cement their brand presence.

The New Direct Marketing Channel

There is surging demand for businesses to supply wallet solutions that help consumers better organise and access content in their smartphones. Studies reveal that 94% of loyalty program members want communications from programs they be involved in, and 67% would join loyalty programs if they could subscribe instantly. It’s clear that the demand for smartphone wallet solutions is high.

And the mobile wallet is just a game changer in the marketing realm. Businesses can produce and deliver personalised and unique content based on consumer preferences and spending behaviour. As an example, shoppers who frequently obtain a certain brand of chocolates may receive notifications of discounts on that brand or even deals on related goods. Even information gathered on social profiles can be utilized to style tailored messages to consumers – messages that are more relevant, effective, and lead to real, measurable action.

The issue in traditional marketing is in gauging a campaign’s success. With mobile wallet, businesses have access to a huge data, such as for instance number of wallet content put into smartphones, volume of transactions happening, and a great deal more in-depth analytics. This information is valuable and can be utilized to greatly help businesses advance their marketing game plan.

Furthermore, the wallet content is dynamic. Traditional coupons concealed in leather wallets are static; they can only be used once and are discarded. Even after mobile wallet coupons are redeemed, businesses can update them to produce future discounts and customers are notified of new offers immediately. This dynamism and versatility creates an abundance of opportunities for businesses to employ new marketing strategies within a single campaign.

The Mobile Wallet and Social Media Marketing

To capitalise on the viral options that come with social media requires businesses to generate content that is not merely breathtaking but also drives users to share it using their social networks. Word of mouth is more powerful than one would ever guess, which is why combining mobile wallet with social media is an extremely effective marketing tactic that may increase brand visibility. Execution is essential – including timing, relevant messaging, and the best audience.

Once businesses have created the wallet content, distribution is instantaneous. Businesses can post their pass links or scannable codes on the social media pages where customers can immediately add mobile wallet content to their devices. As well as make use of a Facebook Pass to automatically create a personalised pass, and add straight to their mobile wallet. Clients are then able to share it of their social support systems, which in the present day and age, can lead to exponential and explosive exposure.

Mobile is the area where businesses need to achieve authority, especially with the increased reliance on mobile shopping and mobile payments. It’s estimated that over the following 5 years, 50% of smartphone users will probably pay on the mobile devices. Jumpstart 2014 by leveraging mobile wallet and adding it as value-driven content to your social media marketing strategies.

Paul Tomes invites you to provide the mobile wallet a go and integrate into your social media marketing.

You are able to design your mobile wallet content using the PassKit Pass Designer. It’s an intuitive visual web interface, enabling you to tap into your creativity to quickly and easily create tickets, coupons, store cards, membership cards and then promote these on your preferred social media channels.

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