Social media marketing will be here to stay. As an entrepreneur or business owner if you’re not utilizing it to develop your organization you’re missing out. I am sure you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth set alongside the previous year according to Statista. The numbers don’t lie. Social media marketing is a way of life all around the globe.
As an entrepreneur or business owner if you’re not using social presence on-line to develop your organization you’re missing out. By 2017, the global social network audience will total 2.55 billion, – according to Emarketer.
Below I’ve listed my easy 5 step process for developing a technique for social networking marketing.
1. Identify your goals.
For each company there must be a mission. Your company mission needs to have a mission statement. For each mission there must be a goal. What’s the positive outcome or end goal that you intend to achieve? You might want to become internet famous smm panel, you may want to get speaking gigs, you may want to market a book or training program or you could just want more customers. Whatever it is you must take note of your goals and the logic behind them. Understanding where you intend to go and how you’re going to get there will allow you to devise the most effective plan and route you should take.
2. Get Brand Clarity.
Get clear in your brand before you add it out there. Answer these 3 important questions. What can you do? Who can you help? what do you intend to be noted for? After you have the ability to clearly articulate the answers to these questions, you can communicate this on social networking or in front of anyone. You should manage to clearly and succinctly say in one single sentence what you’re exactly about and describe your organization model in a way that makes sense.
3. Master the art of Pull Marketing.
Pull marketing is all about client attraction. Once you create core messages with strong call to action statements, you’re setting the stage to have people in your target market self qualify and respond with, “me too” or “I need that” or “where can I learn more?” Your goal is to have ideal prospects in a position to clearly see themselves in your organization model. They have to manage to see that your company offers exactly what they have been looking for.
Social platforms certainly are a great tool for utilizing pull marketing tactics. Whether you run ads or develop a poll, survey, or contest you will get targeted leads using social networking advertising and messaging. The main element is crafting messages that your target market will respond to.
4. Connect and build relationships.
To be able to sell anything to anyone you have to have a dependable relationship. This concept is true on-line as well. You should truly connect, converse and engage with people on social networking before they begin trusting you. One of the best methods to engage with people is by using groups within social networking platforms like Facebook, Google+ and LinkedIn. In these group you can converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you have to make use of hashtags. On Twitter you use hashtags and lists to interact with others.
Whatever platform you’re on, be sure to showcase what is exclusive about you. You should manage to clearly articulate your unique sales proposition. When people don’t understand what is different about you, they reduce your product or services to price.
Another good way to create relationships with people on social networking is to follow along with, comment and share their content. On every social networking platform, there’s an opportunity to provide feedback by sharing, commenting or clicking a key to such as the message. Once you show on that person’s social networking page, they’re sure to notice you, sooner or later.
5. Create an activity plan and content marketing calendar.
Using social networking may be overwhelming. That’s precisely why you need a social networking action plan and a content marketing calendar. How are you going to combine social networking in with your overall marketing strategy? You should realize that marketing works best if you have several strategies complimenting each other and working together.
The number one reason you need to build an activity plan is because, your ideal clients are searching for you personally on-line. Like: You’re a health & wellness life coach devoted to nutrition and teaching people how to lose excess weight without dieting and have a better relationship with food. Your prospect is on-line trying to find key words like fat loss, healthy foods, life coach, diet and wellness. As an entrepreneur for the reason that space, you must show up in the search once the prospects go buying solution for their problems.
For each industry, you can find people searching for answers to specific problems. You should create messages for every single problem that the folks in your target market has. Social media marketing offers you an original chance to communicate frequently with your target market on a wide selection of topics.
As you will see, using social networking as a method to develop your organization requires you to go back to the fundamentals and understand marketing 101. After you complete each of the steps above, you may have a better handle on how to incorporate social networking to develop your business.