On the basis of the recent national survey conducted by Consumer Reports, over 71% of online shoppers look designed for third party seals of approval as a form of website verification when visiting a website. 꽁머니 This survey result isn’t surprising as much online threats and scams have invaded today’s web community.
These seals certainly are a primary consideration on the checklist of numerous people visiting an internet site as it gives them a strong sense of security. It builds an effective level of confidence and trusts amongst merchants and consumers. It permits visitors of an internet site to freely disclose private information without the badge of doubt that it could be used unlawfully.
For these reasons, this kind of website verification can be more popularly called trust seals, security seals and sometimes verification seals or certificates.
You will find basically three major questions most online visitors have when surfing a website.
First – Is my privacy safe?
Second – Is this site secure?
Third – Has this business been verified?
Some of the leading internet security companies have formulated 3 fundamentally efficient types of seals to address these 3 basic concerns. These are the Security Seals, Privacy Seals, and Business Identity Seals.
(1) Security Seals address charge card concerns and other related personal information supplied by the visitor. It is the most popular type of verification. It comes in two types; Server Verification and Site Verification. Server Verification services perform daily scans on the hosting server to check for server vulnerabilities or attacks (e.g. McAfee Secure and Control Scan). Site Verification services verify the prevailing security of website to ensure that consumers are protected under normal circumstances. Both have the exact same level of efficiency as far as closing rates is concerned.
(2) Privacy Seals address the concern most consumers have when visiting a website. It provides protection by ensuring websites is likely to be careful with information disclosed by visitors and give respect for their privacy (e.g. TRUSTe, Trust Guard and Better Business Bureau).
(3) Business Identity Seals address visitors concern as regards to the authenticity of the business. Authenticity is when it comes to having a genuine address, telephone number, e-mail address, etc… It gives visitors peace of mind in knowing “you are everything you say” (e.g. Better Business Bureau, Validated Site and Trust Guard).
Clearly, third Party Seals grant nothing but only the most effective guarantee of developing confident consumers with a corresponding increase in sales.
Online merchants can have some of the three types of Seals with respect to the nature of their business and on the sort of consumers they serve. However, to own all of these types provides for an increased level of consumer trust and as well as conversion rate.