Recently Google replaced Google Places with Google+ Local. Among the goals Google had to make the switch was to provide a platform where Google users can impact search results through their online reviews. Reviews are gaining importance in the way search engines locate you. Through Penguin, Panda, and Venus, Google has put the local into Local search. Among the main goals of the February updates was to simply help searchers with “more locally relevant predictions.” Among the criteria Google now considers in Search could be the interaction between the consumer and the business. Online reviews seem to be one of many main components in the algorithm. This makes it important your business has lots of reviews on lots of sites.
Reviews are becoming more very important to the internet user, as well. Reviews on sites such as for instance Google+ Local, Yelp.com and Citysearch have grown to be buy google reviews increasingly significant. People trust reviews. A Nielsen study released in 2009 underscored this. It found that 70% of respondents considered online reviews helpful and trustworthy. Only recommendations by friends ranked higher in the survey.
So now the question is, where do you obtain reviewed? There are tens of thousands of places online where someone could review your business. Here really are a few factors to think about which ones are best:
Syndication- Some reviews are syndicated around the web. Sites that get syndicated often include Citysearch, Insider Pages and Yahoo Local
Simple reviewing – Sites where lots of people already have login ID’s are good places to check for. People tend to be discouraged to examine a niche site if they have to create a user name and password. When they already have a login and password, that annoying step is unnecessary. The three sites listed above are good candidates, in addition to Google Maps.
Vertical Sites – Vertical sites are focused on a specific industry. They’re generally more trusted by search engines, and could be a good supply of traffic. Some industries supported by virtual sites include travel (Trip Advisor), restaurants (Open Table), and healthcare (HealthGrades). Obviously there are others. You are able to run your own search to locate them.
There are other factors to consider. Depending on your local area and the demographics of one’s customer base, particular sites may be much more useful. Some sites are more popular using parts of the country. Some local newspapers may have thriving sites where they are located, but have little impact elsewhere. Some sites interest different users. For instance, Angie’s list appears to urban reviewers who are concerned in regards to the validity of reviews posted on the sites they visit. It is a good practice to encourage reviews in a number of sources, as it’s hard to understand which sites is likely to be most used or trusted in the future.
One more thing to take into account is that some of your visitors already are adept at reviewing local businesses. Encourage these users to utilize their favorite review sites. Customers who are already knowledgeable about a niche site and have a login ID are more prone to complete a review. Also, some sites are suffering from trust systems. They allocate more authority to reviewers who utilize the site regularly. Your company can benefit from a review form one of a sites trusted reviewers.
How do you get customers to provide a review? Well…
1. Question them for one. When someone tells you that you did a congrats, thank them for it. Let them know just how much you appreciate their business. Then ask nicely if they’d mind writing an on the web review.
2. When you have a Facebook page, ask your fans to examine your business.
3. Send an email to your email mailing list.
4. Question them in a follow-up email. Sending thanks emails is a great practice to possess anyway. Including a request for online reviews in a thanks email is a great way to capture a review while your great service continues to be fresh in your visitors’mind. Make it possible for them by including links to popular review sites your customer may have a login for already.
5. Offer an incentive. Supplying a small token of thanks and entering online reviewers in raffles are two ways to provide incentives. This really is frowned upon by some sites, Yelp for one, but aren’t by others. Yelp is a popular site that’s difficult to manage.
Even though the temptation would be to ask only the happiest customers, it is a most useful practice to ask all your visitors for reviews. You’ll receive more reviews, that will be what you’re after. The reviews that are positive will drown out the negative ones. Most sites will let a company owner react to a bad review, so you can demonstrate your customer service credentials that way. Finally, there is less authenticity to sites that have nothing but 5 star reviews. There is a temptation to create fake reviews that are positive for the business. Many sites have found out approaches to detect a phony review. In fact, Yelp will significantly punish a company they suspect to do this. Besides the questionable ethics, it is not just a good practice to fake your reviews. Many review readers can sniff out something that’s not authentic.
Beware there are filthy businesses that’ll purposely post an unflattering review on your own business. They will then call you and claim they have a proven method to remove the bad review. They’ll go onto back their claim by saying you won’t have to pay for until the review is removed. Remember this. The only one who can remove an unflattering review is the one who posted it. So if they successfully removed it, well, you obtain the picture. Successful business individuals have better things to complete than post damaging, phony reviews on their competitors. It is really a practice you should not consider.
Customer reviews are becoming more prevalent than ever. Because they become associated with social media accounts, people might find reviews published by their friends and contacts. The effectiveness of online reviews can become a lot more influential. This is the idea behind Google+ Local. Prepare yourself for today by consistently asking for reviews now.