When you run a small business that’s visited by customers who have come to you within their car you can find approaches to earn more money from them, and indeed accumulate new customers, by letting them charge their electric vehicles on your website for free.
Electric vehicles and hybrids only account fully for a very small percentage of vehicles on the roads today but the quantity is going to increase considerably over another few years as the government aims to ban the sale of new petrol and diesel vehicles by 2040. Some MP’s are actually saying that that is too long to wait, and the date should be brought forward to 2030. Whatever happens as regards that, the government is encouraging people to buy electric vehicles by offering grants for the installation of EV charging points in your home and in the workplace.
The Office for Low Emission Vehicles is offering what is called the OLEV Grant, specially named the Electric Vehicle Homecharge Scheme (EVHS), which will be 500 towards the cost of a charging point. Additionally, in Scotland you will get up to further 300 from the Energy Savings Trust Scotland. So an average electric car charging points installation costing 999 could be obtained for 199, saving 800. When you run a small business, you are able to obtain grants of as much as 10,000 towards the cost of installing charging points.
When you start to take into account this from the point of view of a small business, you can find approaches to generate income from it fleet management machine learning. How many individuals drive to the supermarket to do their weekly shopping? Many, wouldn’t you say? And in the event that you run a supermarket and install a lot of charging points which customers may use to charge their car for free, as opposed to investing in the electricity by charging in the home, where are they likely to do their weekly shopping?
Bearing at heart that at the moment you will get very large grants for installing EV charging points added to the fact that more and more customers will be with them, offering free charging is going to encourage new customers to come calmly to your store as opposed to another.
Then there is another factor. Think about all those drivers who are now living in flats or in terraced houses in streets where you can find no front gardens? They have to park in the road, and you can’t run electric cables across the pavement. There’s talk of installing charging points in lamp-posts and you can find actually several hundred installed in 1 or 2 boroughs, but this would have to be rolled from a huge scale.
Needless to say, in the event that you will offer free charging you’ve to cover the electricity, and this will depend on the ability rating of the charger and the period of time taken fully to charge. If your 7kWh top up charger is employed for one hour this will give a typical vehicle yet another 25 miles and cost the business 0.84p at a rate of 12p per kWh. With a 50kWh fast charger the same car would add 175 miles in one hour and cost 6.00.
Needless to say, nobody says that you’ve to supply free charging, although that’s one method of doing it. You could offer charging at a nominal rate to cover the cost of the electricity. This way, other compared to the installation cost, you can find no ongoing costs, and yet you still keep the customer on your premises for the same amount of time. This is quite suitable for businesses whose customers need or want to charge their vehicle and are willing to pay for something for the service.
Needless to say, there is another model that you can use and that’s one where you make a profit on the charging. You’ll attract less customers in this way, but if your customers have limited choice about where they are able to charge then they’ll still tend to go to your business.
There’s even another possibility and that’s that some installers and providers of chargers may offer to set up totally free and operate the chargers on a profit-making basis.
Certainly, it is going to be a couple of years before many people are driving electric vehicles, but now’s the time for you to consider ways to benefit.