Social media marketing is here to stay. Being an entrepreneur or small business owner if you’re not deploying it to grow your company you’re missing out. I believe you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth compared to the previous year according to Statista. The numbers do not lie. Social media marketing is really a life style all around the globe.
Being an entrepreneur or small business owner if you’re not using social presence on-line to grow your company you’re missing out. By 2017, the global social network audience will total 2.55 billion, – according to Emarketer.
Below I’ve listed my easy 5 step process for having a strategy for social networking marketing.
1. Identify your goals.
For every company there should be a mission. Your company mission must have a mission statement. For every mission there must be a goal Instagram sozzeal. What’s the positive outcome or end goal that you want to achieve? You may want to become internet famous, you might want to get speaking gigs, you might want to promote a book or training program or you could just want more customers. Whatever it’s you must take note of your goals and the logic behind them. Understanding where you want to go and how you’re going to get there will allow you to devise the best plan and route you should take.
2. Get Brand Clarity.
Get clear on your own brand before you place it out there. Answer these 3 important questions. What can you do? Who can you help? what do you want to be known for? After you have the ability to clearly articulate the answers to these questions, you can communicate this on social networking or in front of anyone. You must be able to clearly and succinctly say in one sentence what you’re about and describe your company model in a way that makes sense.
3. Master the art of Pull Marketing.
Pull marketing is all about client attraction. Once you create core messages with strong call to action statements, you’re setting the stage to own people in your target market self qualify and respond with, “me too” or “I need that” or “where can I learn more?” Your goal is to own ideal prospects in a position to clearly see themselves in your company model. They have to be able to see your company offers exactly what they have been looking for.
Social platforms certainly are a great tool for utilizing pull marketing tactics. Whether you run ads or create a poll, survey, or contest you may get targeted leads using social networking advertising and messaging. The key is crafting messages your target market will respond to.
4. Connect and build relationships.
In order to sell anything to anyone you need to have a trusted relationship. This concept holds true on-line as well. You must truly connect, converse and engage with people on social networking before they begin trusting you. One of the finest approaches to engage with people is by utilizing groups inside of social networking platforms like Facebook, Google+ and LinkedIn. In these group you can converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you have to make use of hashtags. On Twitter you use hashtags and lists to activate with others.
Whatever platform you’re on, be sure to showcase what is unique about you. You must be able to clearly articulate your unique sales proposition. When people do not understand what is significantly diffent about you, they lessen your product or services to price.
Another smart way to build relationships with people on social networking is to follow along with, comment and share their content. On every social networking platform, there is a chance to provide feedback by sharing, commenting or clicking a switch to such as the message. Once you show through to that person’s social networking page, they’re sure to notice you, sooner or later.
5. Create an activity plan and content marketing calendar.
Using social networking could be overwhelming. That’s precisely why you need a social networking action plan and a content marketing calendar. How are you currently going to combine social networking in with your overall marketing strategy? You must recognize that marketing works best when you yourself have a few strategies complimenting one another and working together.
The top reason you will need to build an activity plan is really because, your ideal clients are searching for you on-line. For instance: You’re a health & wellness life coach specializing in nutrition and teaching people how to lose weight without dieting and have an improved relationship with food. Your prospect is on-line looking for key words like fat loss, well balanced meals, life coach, diet and wellness. Being an entrepreneur because space, you must show up in the search when the prospects go buying solution with their problems.
For every industry, you can find people trying to find answers to specific problems. You must create messages for every single problem that the people in your target market has. Social media marketing offers you a unique possibility to communicate frequently with your target market on a wide selection of topics.
As you will see, using social networking as a technique to grow your company requires one to go back to the fundamentals and understand marketing 101. After you complete each of the steps above, you may have an improved handle on the best way to incorporate social networking to grow your business.