Product Review websites abound on the internet, but they’re definately not all being equal regarding honesty and integrity. Many product review sites appear to be unbiased in the beginning glance, but further inspection indicates their true intent: to only promote products favorably, for them to generate income via affiliate links.

Here certainly are a few approaches to assess if a website and its owner(s) are only inside for the cash, or if they offer honest truly neutral, consumer-oriented product reviews:

1. Who Runs the Site? A genuine review site could have an About/Bio/or Info page that details who owns your website (and oftentimes why they started it.) A lot of sites that claim to be ‘product review’ sites are really run by affiliates posing as “honest” reviewers, when in fact their sole intent would be to only recommend every product they write about.

2. Do the Reviewers or Site Owners Purchase The Products Themselves? This is a critical factor for review integrity. Just like scientific studies best spray in bedliner, there’s a strong proclivity towards favorable bias of something if the reviewer didn’t purchase it himself. The fact a reviewer pays for the product(s) him or herself speaks volumes about their impartiality and ability to keep objective throughout the course of the review.

3. Does the Website Review an Array of Products or Only One? A website that reviews a number of products is more likely to be neutral and a real review site when compared to a site where only a single product is reviewed. Why would someone go to the trouble of building a website for just one product and then give it a poor review? Needless to say the review is likely to be positive (although at times they could throw in a poor comment or two to provide the appearance of being impartial.)

Single-product-sites are popular with affiliate marketers as the search engines give strong weight to using keywords in the domain name (url title.) So if the item being reviewed is ‘Acme List Building Secrets’, then employing a domain of ‘AcmeListBuildingSecretsReview’ will often give that site a greater position in the search engines.

4. Do the Reviewers Have Only Positive Items to Say in regards to the Products They Review? A really neutral product review site could have both positive and negative reviews. If all the reviews on a website are glowing, and every product is endorsed, then there’s a great bet that the reviewer is serving their own interests instead of those of the consumer.

5. Does the Review Headline Utilize the Word ‘Scam’? This is a classic tactic employed by many unscrupulous reviewers to work with keywords in the title in addition to to provide the appearance of shoring up the trust factor. A sample headline might read, “Is Acme List Building Secrets a Scam?” – since it utilizes the keyword phrase in the title, in addition to that phrase will mirror what people key in the search box when they have questions of a product.

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